Using the diversity of their backgrounds to achieve balanced designs, Australian-born Sarah-Jane Abrahams and Norwegian Helle Them-Enger fuse laid-back Australian spirit with Scandinavian simplicity for their apparel line, FAITHFULL THE BRAND.

Before launching their first collection in Bali in 2012, the friends chose the name FAITHFULL for the warm, feminine feeling it invokes. With a romantic, bohemian aesthetic, FAITHFULL THE BRAND’s effortless silhouettes transition easily from a relaxed day at the beach to dinner and drinks.

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The below dress is called the Atlas maxi wrap sold at $82.50




Faithfull the Brand

Faithfull the Brand

View Faithfull the Brand  stunning current ss16 editorial shoot

FAITHFULL THE BRAND is a collection of effortless pieces designed to be versatile and easy:
– made for the modern traveller in mind.
– she is independent, eternally curious, and sophisticated
– maintaining an aura of lightness and femininity whether she is at home or abroad.
Each FAITHFULL piece is designed with her in mind.

FAITHFULL is a wardrobe staple for style influencers and luxe travelers world wide such as Kourtney Kardashian, Gigi Hadid, Jessica Alba, Kate Hudson, @tuulavintage, @sincerelyjules, @songofstyle & @tashoakley.

Olivia from @lustforlife quoted on her blog – ‘If there was one brand I could take on vacation for the rest of my life,
Faithfull would be it’. and I couldn’t agree more!!