Fashionista has unveiled its annual list of most influential style bloggers for 2016, and the rankings may surprise you. Based on social engagement, followers, website traffic, brand extensions, “It” factor and Google search, the list selected the top 20 bloggers with the greatest influence on both the fashion industry and consumers. Unsurprisingly, for the second year in a row, Chiara Ferragni nabbed the top spot for The Blonde Salad’s influence; the blogger’s shoe line brought in over Dhs36.7 million last year and is set to open its first store in Milan this year.

Making their first-ever debuts on the list were Gala Gonzalez (who landed in 9th, ranking higher than blogger vets Bryan Boy, Nicole Warne, Rumi Neely and more), Helena Bordon, Dutch-Iranian blogger Negin Mirsalehi, Sarah Vickers and Margaret Zhang. There were a lot of shifts in the actual rankings of established bloggers this year, including Rumi Neely, who dropped down 10 spots from last year’s list, going from 6th to 16th. With the amount of newcomers, some of whom are still relatively unknown in the fashion world, it’s clear that blogger influence is more than just a high Instagram follower count.

See Fashionista’s full ranking of influential bloggers for 2016 here.