This aptly named venue is indeed an oasis of calm and tranquillity from the incessant traffic and urban buzz on Sheikh Zayed Road. Located on the sixth floor of the recently opened Conrad Hotel, despite the absence of a breathtaking view there’s a sense of space and most importantly the place manages to feel romantic, spacious and a little like being on holiday. With a pleasant water feature trickling away in the pool, if you pull up a pew on one of the white sofas you immediately feel relaxed. When we sat down we tried a bottle of the red Spanish house grape, which in keeping with the al fresco location is served chilled – like you’re in Spain.
The staff are certainly knowledgeable and humorous, without being condescending and while the menu’s not cheap, it’s also not excessively overpriced (although there are some pretty expensive options if money isn’t an option).
I went with a group of friends and was very surprised with the abundance of greenery and prettily lit palm trees it’s truly serene. We were also fans of the DJ who was playing ambient house, adding to the soothing atmosphere.
Purobeach is certainly not the first poolside bar to feel modern, minimalist and chic – Dubai has these high-end venues in abundance. It’s also not particularly original or daring. Yet the thing you can say in this particular case is the designers have got it right. Although it feels like a resort, if you’re looking for a romantic evening at this end of town, there aren’t many places we’d recommend over this spot.
Here are my snaps
About the Puro Group
In spring 2004 the Swedish entrepreneur and founder of the Puro brand, Mats Wahlström, decided to realize a project Puro Hotel in Palma de Mallorca, a project with a travelling, cosmopolitan and nomadic spirit which would reflect his lifestyle.
The hotel was an instant attraction for tourists and locals alike, all in search of new trends, clients who would frequent not only the bar but also the Opio restaurant.
Following the success of Puro Hotel, the company launched a new venture which would prove to be the perfect complement to the Mallorcan hotel. In the summer of 2005, Purobeach Palma was born. Located in an exclusive corner of the Mallorcan coast, it offered a unique combination of services by the sea, a unique lifestyle concept by the sea with ethnic design, a pool made out of black volcanic stone, Balinese hammocks, spa services and a restaurant with its trademark 3M cuisine, selective music, a shop and Puro products. In short, everything that could be wished for, even by the most hard-to-please.
The enormous success of Purobeach Palma led to further expansion with the completion of a new project, Purobeach Marbella, just a year later in July 2006.
After a period of consolidation, including the expansion of Puro Hotel Palma with the Private Wing Concept, a project which added 11 additional rooms, the objective of opening two ventures a year under the “Purobeach” line was achieved.
During the winter of 2011, Puro Group increased the number of stakeholders, providing a perfect blend of expertise in both hospitality and finance fields.
Together with the founder’s passion, this combination has enabled a rapid but controlled expansion in the most remote locations around the world.